Phil Nguyen
Bridging the gap between Marketing Strategy and Technical Execution.
I build scalable go-to-market systems, engineer high-converting acquisition funnels, and deploy AI-powered automation workflows across enterprise SaaS and B2C ecosystems.
Featured Work
High-impact initiatives executing complex ABM funnels, AI marketing OS architectures, and enterprise SEO.
Core Architecture
The technical and strategic pillars driving my go-to-market executions.
User Acquisition (UA)
Scaling paid/organic acquisition funnels, strict CPI/CPA management, and tracking with MMPs (AppsFlyer).
Funnel Architecture
Designing high-converting B2B/B2C funnels, lead routing, and aggressive conversion rate optimization (CRO).
AI & Automation
Building internal applications and automating customer validation with n8n and RAG architectures.
Product Marketing
Go-to-market strategy, product positioning, lifecycle marketing, and robust sales enablement.
Growth Strategy
Identifying supply/demand liquidity in dual-sided markets and orchestrating partner-led growth.
Technical Execution
Hands-on execution with enterprise Technical SEO, Headless WordPress, and behavioral segmentation.
Career Trajectory
A timeline of professional milestones and technical leaps.
Marketing Leader & Business Development
HAI VAN Transportation
- — Led growth, lifecycle marketing and revenue operations across app, web and partner ecosystems.
- — Drove 80% YoY revenue growth in Q4; contributed to highest monthly revenue in company history.
- — Increased new customer acquisition by 31% and improved VIP retention by 10%.
- — Built AI-powered internal applications and marketing OS via vibe coding.
Product Marketing Specialist
VinHMS – Vingroup
- — Led GTM initiatives for cloud hospitality solutions across Vietnam, Cambodia, and Thailand.
- — Designed AI-powered marketing workflows using n8n to automate lead qualification.
- — Built cold outreach and ABM funnels targeting enterprise decision-makers in SEA.
- — Leveraged AI coding agents to rapidly build landing pages and internal tooling.
Strategic Planning Lead
Influence Agency – Liberty Group
- — Led GTM strategy and growth initiatives for clients in Cambodia & Vietnam.
- — Advised on product positioning for digital marketplace platforms.
- — Managed C-level relationships, driving long-term strategic partnerships.
Product Marketing & Growth
Liberty Carz
- — Managed $50k-$100k/month acquisition budgets across performance channels.
- — Scaled app to over 200,000 installs with rigid $4 CPI using deep MMP tracking.
- — Expanded network to 550+ merchants via B2B outreach.