Phil Nguyen
Bridging the gap between Marketing Strategy and Technical Execution.
A highly adaptable Market Ops Builder and strategic enabler. I bridge the gap between ad-hoc execution and scalable systems—deploying AI, data-driven workflows, and high-converting acquisition funnels across both Modern Tech and Traditional businesses.
Featured Work
High-impact initiatives executing complex ABM funnels, AI marketing OS architectures, and enterprise SEO.
Core Architecture
The technical and strategic pillars driving my go-to-market executions.
Product Market Fit
Driving product positioning, lifecycle marketing, and robust GTM strategy to achieve and scale PMF.
Startup Enabler
Building MVP operational infrastructure and scalable growth systems for early to mid-stage startups.
Market Enabler
Unlocking new territories across SEA through strategic partnerships, localization, and dual-sided market liquidity.
User Acquisition (UA)
Scaling paid/organic acquisition funnels, strict CPI/CPA management, and tracking with MMPs (AppsFlyer).
Market Ops & Data
Translating ad-hoc challenges into automated workflows. Proficient in data modeling, API pipelines, and embedding AI into operations.
Funnel Architecture
Designing high-converting B2B/B2C funnels, lead routing, and aggressive conversion rate optimization (CRO).
Career Trajectory
A timeline of professional milestones and technical leaps.
Marketing Leader & Business Development
HAI VAN Transportation
- — Led growth, lifecycle marketing and revenue operations across app, web and partner ecosystems.
- — Drove 80% YoY revenue growth in Q4; contributed to highest monthly revenue in company history.
- — Increased new customer acquisition by 31% and improved VIP retention by 10%.
- — Built AI-powered internal applications and marketing OS via vibe coding.
Product Marketing Specialist
VinHMS – Vingroup
- — Led GTM initiatives for cloud hospitality solutions across Vietnam, Cambodia, and Thailand.
- — Designed AI-powered marketing workflows using n8n to automate lead qualification.
- — Built cold outreach and ABM funnels targeting enterprise decision-makers in SEA.
- — Leveraged AI coding agents to rapidly build landing pages and internal tooling.
Strategic Planning Lead
Influence Agency – Liberty Group
- — Led GTM strategy and growth initiatives for clients in Cambodia & Vietnam.
- — Advised on product positioning for digital marketplace platforms.
- — Managed C-level relationships, driving long-term strategic partnerships.
Product Marketing & Growth
Liberty Carz
- — Managed $50k-$100k/month acquisition budgets across performance channels.
- — Scaled app to over 200,000 installs with rigid $4 CPI using deep MMP tracking.
- — Expanded network to 550+ merchants via B2B outreach.