Enterprise Product Landing Pages

The Challenge

CiHMS needed high-converting product introduction pages that could effectively communicate their complex cloud hospitality solutions to enterprise hotel owners. The pages needed to be both educational and conversion-focused.

The Solution

I took ownership of the end-to-end landing page creation process—from content architecture and UI/UX wireframing to the actual technical development using WordPress, WPBakery, and custom CSS.

Execution

• Content Architecture: Structured the page narrative to address the specific pain points of hotel operators, leading naturally into CiHMS's core features.
• UI/UX Design: Designed a clean, authoritative interface using Figma principles, translated directly into WPBakery builder components.
• Development & Styling: Applied custom CSS overrides to ensure brand consistency and implemented interactive elements to boost user engagement.

The Impact

Produced highly engaging, conversion-optimized landing pages that clearly articulated product value propositions. These pages served as the high-converting destination URLs for the broader ABM outbound campaigns.