Internal & External Growth Engine

The Challenge

HAI VAN Transportation needed to aggressively scale its internal marketing channels and expand its partner network, but operated with fragmented systems across ERP, OTA channels (like MoMo and Vexere), and marketing endpoints (Zalo OA).

The Solution

As a Growth Marketer, my goal wasn't just to run ads—it was to build an engine for scale. I architected a Centralized Marketing Operating System (MKT OS) to automate operations, allowing us to focus entirely on driving revenue growth and forging new partnerships.

Execution

• Internal Channel Growth: Built a React-based Executive Heatmap dashboard ingesting real-time ad spend, allowing us to aggressively scale ROI-positive campaigns.
• Partner Expansion & Automation: Engineered a Channel Manager to automate MoMo portal operations, and actively performed outreach to expand our OTA partner network.
• Zalo AI Ecosystem: Deployed a RAG-based Zalo AI Chatbot with smart tagging to instantly capture and convert leads, plugging a major leak in the growth funnel.

The Impact

The MKT OS completely eradicated manual delays. By focusing strictly on growth-oriented workflows and partner expansion, we sustained a 395 million VND/day revenue pace, hit the 9.3 Billion VND KPI, and drove an 80% YoY revenue growth in Q4.