Enterprise B2B ABM Automation

The Challenge

As VinHMS expanded its cloud hospitality tech across Southeast Asia, traditional SDR processes were too slow to support our growth targets. We needed a highly aggressive method to hunt and close enterprise decision-makers.

The Solution

To drive rapid B2B growth, I didn't just write cold emails; I designed a fully automated Account-Based Marketing (ABM) Outbound Engine. This system was built to hunt, qualify, and engage major enterprise players on autopilot.

Execution

• Data Sourcing & Prospecting: Utilized LinkedIn Sales Navigator and Apollo.io to extract target lists of C-level stakeholders at major hospitality entities.
• Workflow Automation: Deployed n8n to tie the stack together, automatically scraping profiles and passing the data through Claude/OpenAI for personalized icebreakers.
• Growth via Outbound: Orchestrated high-deliverability cold email sequences using Instantly. The entire funnel was optimized strictly for generating Sales Qualified Leads (SQLs) and driving top-line B2B growth.

The Impact

The ABM engine massively accelerated outreach velocity, acting as an autonomous B2B growth machine. Our SDRs reclaimed 15 hours a week to focus purely on closing, and the AI-crafted messaging lifted the SQL conversion rate by 22% within the first quarter.